Marketing Estratégico vs Marketing Operacional

[Infografia: autor]
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Referência:
Vallet-Bellmunt, Teresa  (coord.). Vallet-Bellmunt, Antonio. Vallet-Bellmunt, Ilu. Casanova-Calatayud, Emilia. Corte-Lora, Víctor del. Estrada-Guillén, Marta. Fandos-Roig, Juan Carlos. Gallart-Camahort, Valentín. Monte-Collado, Pilar (2005) Principios de marketing estrategico. Primera edició, Espanha: Col·lecció Sapientia 98
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